Since its inception in 1991, the Magic Johnson Foundation has had a significant, impact towards positively changing the face of urban, minority communities. Our programs and services are dedicated to harvesting an affirmative affect on community revitalization by eliminating negative cultural barriers; advancing economic and social equality by engaging minorities in every aspect of their communities; increasing academic and innovative achievement; raising AIDS/HIV awareness, treatment and prevention; the creation of positive emerging leaders; and promoting collaboration and alliance among all sectors of the community (businesses, educational institutions, legislative, community and faith-based organizations, and policymakers).
Our widespread outreach strategies and advocacy efforts are extensive in engaging countless individuals through enduring public address and national media exposure to raise civic awareness and provide solutions to pressing social issues. MJF’s integrated for and non-profit endeavors create unique and comprehensive contributions to our municipal service areas. MJF recognizes that minority leaders face special challenges in bridging the generations economic and education gaps, and traditional political factions that exist within the community. As a minority owned and operated organization, we are in the unique position of understanding these valuable communities, have long-standing relationships with them, and continue to be motivated to serve them in order to increase the quality of life for these vibrant, yet often neglected neighborhoods.
Also see past partners for some great ideas on how!