Don’t Flush Tiger Forests
How the toilet paper you buy could contribute
to rain forest destruction
Tiger Habitat Urgently Threatened
Sumatra's rain forests--and the tigers that live in them--are in danger. One threat? Toilet paper bound for U.S. stores.
Asia Pulp & Paper (APP) is pulping rain forests and replacing them with pulp plantations to provide paper fiber for products like the fastest-growing brand of toilet paper in the United States today, Paseo. Since 1984, APP's forestry practices have cleared 5 million acres of Sumatra's forests--an area the size of Massachusetts. With only about 400 Sumatran tigers and fewer than 2,800 Sumatran elephants left in the wild, the remaining habitat is critical to these species' survival.
Learn what you can do to help ensure a future for Sumatra's forests, and the tigers, elephants and local communities they support.
How your choice of paper can help tigersLearn more about which companies took action and committed to stop sourcing Paseo, and which companies did not respond or continue to source Paseo.
Protecting the tigers’ forest
Sumatra is one of 20 places in the world that scientists say are critical to the long-term survival of tigers. Bukit Tigapuluh is home to 30 of the world’s 300 Sumatran tigers, as well as 150 elephants and 130 critically endangered Sumatran orangutans.
WWF is committed to working with the Indonesian government to find ways to protect the forest and Sumatra’s natural heritage.
- At the recent International Tiger Forum in Russia, Indonesia committed to making the area a priority for tiger conservation. WWF was well-represented at the Summit, with speeches by WWF-International Director General Jim Leape and WWF-US Chief Scientist Eric Dinerstein, among others.
- After a $1 billion pledge from Norway, the Indonesian government promised to stop granting licenses for clearing tropical and peat forests in Sumatra and elsewhere, starting in 2011. WWF Indonesia provides on-the-ground expertise to help the government achieve protect the forests and achieve emission reductions.
- Read the new report Last Chance to Save Bukit Tigapuluh
- Read the press release from WWF Indonesia and partners
How You Can HelpSign the Pledge
Don’t buy Paseo or Livi products and ask your supermarkets not to carry them.
Become a paperless member and you'll receive more benefits online and less clutter offline.
Spread the Word
Thank you for pledging not to buy toilet paper made from tiger habitat.
Here are some ways you can do more:
- Tweet your pledge - Don't flush tiger forests! Sign the petition from @world_wildlife #TPorTigers
- Be the voice for tigers, and share the pledge with your Facebook friends
- When buying toilet paper and other tissue products, look for 100% recycled content or is certified by the Forest Stewardship Council (FSC)
Speak to your store manager or the person in charge of buying and ask them to stop selling or using Paseo and Livi brands until APP changes its practices. Not sure what to say or just want to leave a comment? Here are some ideas to get you started:
- Paseo: As a loyal customer, I request that this store stop selling Paseo brand tissue products. I am concerned about the deforestation caused by Paseo’s paper supplier, because it is pushing Sumatran tigers and elephants to local extinction. I also ask this store to implement a buying policy to ensure that unsustainable products do not reach your shelves again.
- Livi: I noticed that you currently are using Livi tissue products in your bathrooms. I request that this school/hotel/restaurant switch to another brand. I am concerned about the deforestation caused by Livi’s paper supplier, because it is pushing Sumatran tigers and elephants to local extinction.
- No FSC or recycled toilet paper: As a loyal customer, I request that this store start selling toilet paper brands that are either 100 percent recycled or Forest Stewardship Council-certified. I am concerned about the deforestation caused by some paper suppliers, because it is pushing endangered species into local extinction. I also ask that this store implement a responsible paper sourcing policy to ensure that only products from responsibly managed forests and recycled sources reach your shelves.
World Wildlife Fund