Although these activities remain an important part of its approach, 46664 has revisited its social mobilisation model in recent years. There is now a strong emphasis on the role individuals can play in taking forward Mr Mandela’s humanitarian legacy through activities and projects like Nelson Mandela Day which encourages individuals worldwide to make good on Mr Mandela’s challenge at the 46664 London concert in 2008 for his work to continue and that “new hands be found to lift the burden”.
In addition, 46664 has expanded its focus from being a global HIV/AIDS awareness and prevention campaign into encompassing all areas of Mr Mandela’s humanitarian legacy as well as confronting issues of social injustice.
In moving ahead with this expanded focus, 46664 has partnered with carefully selected commercial and social profit entities to ensure the organization doesn’t only depend on philanthropy alone but becomes a sustainable fundraising vehicle too. Among the projects that contribute to this are the Official 46664 Bangle, the 46664 Vodacom Starter Pack and now 46664 Apparel.
46664 was established in 2002 as an independent, not-for-profit organization.
adidas and 46664 celebrate diversity and unity in South Africa
Today adidas brand icon Haile Gebrselassie handed over the official 2010 FIFA World Cup™ final match ball to 46664 to symbolise the value of adidas’ fundraising efforts that will contribute to a lasting legacy of the 2010 FIFA World Cup™ in South Africa. In 2010, adidas embarked on a campaign entitled Unite Mzansi Unite (UMU) aimed at uniting the people of South Africa in celebration and pride behind the first African World Cup. The adidas UMU campaign was created to inspire the world to celebrate diversity in unity while raising funds for the 46664 campaign and contribute to long-term projects that will leave a lasting legacy long after the implementation of the 2010 FIFA World Cup™. Click here to download the full article.
In recent years, 46664 has transformed its social mobilisation model and expanded its focus to ensure wider participation and a broader beneficiary base.
In keeping with this expansion trend, the organisation has announcend the establishment of partnerships with a number of commercial and social profit entities. Through these partnerships, 46664 aims to become a sustainable fundraising vehicle that does not depend solely on philanthropy. Click here to read more about 46664.
Mandela DayMandela Day on July 18 is an annual international day adopted by the United Nations. It is more than a celebration of Nelson Mandela’s life and legacy; it is a global movement to take his life’s work into a new century and change our world for the better. Mandela Day asks us all to embrace Madiba’s values and honour his legacy through an act of kindness. Who knows, it might leave you inspired enough to make every day a Mandela Day!
Mandela Day includes a series of events involving interactive art, entertainment, music, film, educational outreach and community service with the hope of inspiring people around the globe to embrace their individual power to make an imprint and help change the world around them for the better.
For more information, please visit the official Mandela Day website.
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46664 ambassadors are musicians, artists and sportsmen and women who are committed to supporting 46664 and the mandate its takes forward to find new hands to lift the burdens.